@40oz_VAN On Twitter: “If People Can Relate To Your Words, They’ll Relate To Your Product.”

BlowHipHopTV caught with 40 Oz Van where he talked about his come up via Tumblr and turning it into a household name. The Bronx entrepreneur reveals where he birthed his name “40 Oz Van”, running his hat empire, collaborating with labels, tastemakers and artists. Lastly, he gives some keywords for inspiration that we could all take from.