Wednesday, August 1, 2012

@MishkaNYC Mishka NYC Newsletter

Mishka NYC

Spring & Summer 2012 On Sale, Up to 50% Off!

It's time to celebrate, because both Spring and Summer 2012 are currently on sale in our online store, and they're experiencing some pretty severe discounts of anywhere from 30 to 50% off. Better bring an umbrella, because this shit is crazy!
Did that make sense? Not really, but that's how insane these sales are. I've literally lost my mind. So here's a little reminder for you: you can also use the "MOPSTER" Discount Code to get an extra 20% off. This is madness. This is Mishka.
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So Many New Products, So Little Time

FINISH READING HERE

• Eliminator Snapback ($32.00)
Easy Rider Snapback ($32.00)
Meanwhile we've also cooked up some fresh new designs for you to bolster out the re-releases. Two colorways of two different hats. That makes four. Very good, me. Here's a cookie. There's the convoy ready Easy Rider, perfect for taking an introspective and hallucinatory journey across our great nation. Or drinking beer or whatever. There's also the intimidating Eliminator Snapback, very patriotic and #veryrare. Go get'em!

• Jurassic & City of God 5-Panels Now Available!
Who doesn't want to cover themselves in dinosaurs? They're Mesozoic death machines, colossal badasses, and despite the superhighway of gored carcasses they leave in their wake, they're still capable of utterly melting our hearts. Us here at Мишка already hooked up your torso, back, writing utensils and the contents of your pockets with some prehistoric all-over-print goodness, but until now anything above your shoulders didn't get an invite to the party. That ends today, 'cause the Jurassic 5-Panels (in Bone and Navy) are in the building! Featuring the fossilized remains of some of the most terrible lizards to walk the earth, the caps are fresh enough to get you into clubs and paleontology conventions alike. Don't worry though, Littlefoot and his buddies aren't among the bones.
If lands before time aren't your thing, perhaps a return to the City of God is in order. If tropical debauchery is more your speed, we're still the ones with the fix. Throw on the City of God 5-Panel (available in White or Teal) and get lost in a Mayan maze of spiraling patterns. Just watch out for Cyco Simon, 'cause he's the closest thing we have to a temple guard around these parts.

• Brand New Мишка Sunglasses Now Available!
Us here at Мишка should just change our names Roy G. Biv, cause our latest run of Cyrillic emblazoned sunglasses come ready in every color of the spectrum. Whether you're shielding your lids from solar bombardment, laying low from the paparazzi or just ridin round bumping Corey Heart, we've got the perfect pigment of plastic to keep your facial region looking mysteriously fly no matter what shade the rest of you is wearing.
Your next pair of sun-ready spectacles are even available in translucent colors too, because we know how you've been waiting on something that goes with your N64 controller.

• Keep Watch Bucket Hat ($49.99)
This one's a shout out to your inner cast away. Whether you're posted at the dock with a fishing pole, kicking back in a hammock or safariing through the concrete jungle, stay on the lookout for the Keep Watch Bucket hat.
While it won't double as a flotation device or call in the Coast Guard in the event that you wash up on a desert island, it'll certainly catch more than a few eyes, from rescue helicopters or otherwise.  Maybe if he had a cap this fly, Gilligan would've actually made it off the island. He only had what, three seasons? Harlem Globetrotters and basketball playing robots sold separately.

• NY Baller Snapback ($32.00)
• Shenanigans Snapback ($32.00)
Мишка's got game like Halle Berry over here with the drop of our new NY Ballin' and Shenanigans snapbacks. Take your pick between repping the best city in the world or crossing over with our boy Cyco Simon as he globtrots around with the Keep Watch eye, because either option is sure to keep your dome fresher than Russell Westbrook's interview clothes. 
Whether you're posted in the paint, coming off the bench like Kevin McHale or just Spiked out in the stands chillin, we've got you covered. Just don't go running away to Houston, or even worse, South Beach on us. That wouldn't be very nice at all.


Vega Watch ($95.00)
Homegrown Watch ($60.00)
Keep Watch Yellow ($60.00)
Lamour Keep Watch ($60.00)
Time goes by.... and it goes on.... and it don't stop.... but that doesn't mean you shouldn't keep track of it with a brand new Mishka watch, in one of many styles. Feel free to just buy them all and stack them up your wrist, so you can check the time in any number of time zones as well as delivering punishing forearm blows to your enemies.
There's the ultra-luxe Vega Watch which comes in four styles, from black to gold, to rose gold, and even silver. All types o' precious metals for y'all. For you stoners we have the Homegrown, in black and white, which is way safer than actually growing weed in your house. There's a snazzy yellow take on our Keep Watch design, as well as the long awaited arrival of the Lamour Keep Watch on the - umm - watch scene.
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Meyhem Lauren at 350 Broadway


This is some fly shit that you must respect. Super surprise fun time performance hour (excellent product taste!) will be commencing this Friday night at our 350 Broadway location with a set from the one and only Meyhem Lauren. And you thought there was nothing for you to do this weekend! Another star in the ever expanding Greedhead roster, Meyhem Lauren pimp slapped the earth with the recent release of his mixtape Respect The Fly Shit.
Featuring production from Harry Fraud and Tommy Mas, as well as guest features from some of NY raps hottest entities, Respect The Fly Shit was nonetheless fully in Laurenovich's court, as the Queens bred MC ate up the rap game like the royal meal which rests before him on the mixtapes cover. So line up early to get a look at some true Meyhem, and what's sure to be some super fun guests!
Friday August 3rd, 2012, 7PM
Мишка NYC
350 Broadway
Brooklyn, NY
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The Warehouse Sale Is Coming!


The Мишка Warehouse Sale Is Next Weekend!
One of our favorite events of the year (and, judging by all y'alls usual reaction, one of your's too) the annual Мишка Warehouse Sale is coming, and it's coming soon! Next weekend in fact, our warehouse located right in Williamsburg on North 6th Street will be opening its corrugated door and welcoming everyone in to exchange grimy cash for clothes, glorious clothes.
If you've been to one of these before, then you'll know that this is your chance to get your hands on the absolute rarest of Мишка items, with discounts up to 75% off. That's a lot! Samples from collections past and future (that's right!), one offs, misprints and all that stuff. So much stuff I can't even properly convey it to you. And, if you spend $100 or more, you'll get a special surprise. Cash only, all weekend! See you there.
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Gold Digger Black Bart


• Gold Digger Black Bart T-Shirt ($32.00)
You know we stay repping the Black Bart Simpson designs on our shirts, and this one might be too G.O.O.D. to be true. If you haven't been keeping up, Black Bart has been heavy in the streets for quite some time now, and he's made memorable appearances on a menagerie of Мишка tees. He may not have a sex tape (yet), but he's still famous damnit!
So forget about your Brooklyn Nets tee, and get this Gold Diggin' deliciousness instead. Wearing it feels like getting rescued by a beautiful, conceited angel. Hell, this shirt's so good I bet even George Bush would wear it! So if you're gonna mess with something, better make it this tee.
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Мишка x Inked Magazine Tee


• Мишка x Inked Magazine Tee ($32.00)
And I told you that we won't stop! You think the crazy bounty of new stuff we dropped next week (from sunglasses, to watched, to hats, to genetically engineered hornets- wait...) means we don't have some more new new to cure your case of the Mondays? Psshhh child please! For the three or four of you who didn't make it out to 350 Broadway last Friday night, we had a great party celebrating the release of the Inked Magazine x Мишка Tee Shirt.
Designed by Lamour Supreme, this B&W beauty was well worth the shindig. And, naturally, it's available online right now for your purchasing pleasure. The skeletal Simon has opened up his very own studio and it's a little shop of horrors. So put on your finest leathers, and prepare to get Inked 4 LIFE.... AND DEATH!
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Tanks For Girls!?




Tank Top Stylings for The Ladies!
We've recently dropped another colorful round of Summer Exclusive Keep Watch Tanks. Now, tell me these don't rule. I mean, right?… they're TANK TOPS-- Summer and Fashion's most precious lovechild--- AND they're keeping watch? Um, Check please! But wait, there's more. In addition to being THE summer style staple,  tank tops are also surprisingly androgynous. They really don't discriminate, and fit-wise, guys girls, these are no exception.
To further demonstrate these important notions, I've decided to share some hot shots of the gorgeous Erika sporting them, both for your stylistic and ocular pleasure. Now, ladies, if you're still not convinced, well, just wait. A month from now when you're trying to put together that parfect look to wear to that all-day, 100-degree block party and you're all, 'I DON'T OWN ENOUGH TANK TOPS!', that's when you'll know… but let's hope it doesn't come to that.
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Мишка Socks Are Back!


• We Restocked The Ever-Popular Socks!
Four different types of socks, comfy for your feet, easy on the eyes, swell for your soul, kind to your wallet. What more could you ask for? A sandwich of some sort, or perhaps a cartridge game? Well, I guess those things would be nice, but hey, we're trying.
When we put the socks up earlier this year they sold out right quick. And I'm talking Speedy Gonzales fast. So we put the re-up game order on them ASAP and we're happy to say that they're back in stock, and back in the store, and ready for your feet!
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Photography by Cameron Sanchez
Spencer Nuzzi for Мишка Summer 2012
We love doing Lookbooks. Showing off our clothes on interesting people and in interesting places is an (understandable) vice of ours, as I'm sure you've already noticed not only from the quarterly official Lookbooks that accompany each collection, but also the supplementary ones that we tend to pepper in the time between seasons. This time we've gone to the skating well, and with the help of photographer Cameron Sanchez, shot this awesome lookbook featuring Мишка skate team member Spencer Nuzzi!
You may remember Spencer not only from the video he filmed for us, but also his trick tip videos. Real philanthropist that Spencer. Wearing the finest wares from our Summer 2012 collection, Spencer skates and suns on an around the beach, serving up tricks and swag in equal measure. Some of the images are, obviously, above but you can see even more over on our Tumblr!

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