Breaking down the signing via Twitter, 50 explained his motivation for bringing in a Southern act.
"Announcement: I have a vision for the music business I worked on this idea for some time now its called 50's new 50/50. @thatsshawtylo," 50 tweeted Wednesday (June 22).
"Is the first to sign the deal. He is the head of his own label D4L records and is now being powered by G-unit. We provide a over head"
"For @thatsshwatylo co. After recouping promo a recording coast which is fairly low he splits all income from records 50/50 no 360."
"@thatsshawtylo has signed the perfect deal for a hustler. Now watch his BANK HEAD GRIND PAY OFF."
"@thatsshawtylo is signing new artist to D4L records hit him up get your music to him now. Who U no puts U on what U no determines if U stay." (50 Cent's Twitter)Last week, Shawty Lo detailed his deal with G-Unit Records.
"It's just a big movement and I'm promoting me and and my whole team," Lo explained in an interview. " It's about to be a South take over right here. I had a couple of meetings with a lot of labels but our vibe was just so good and I just signed by the X...But I'm a boss too so I didn't sign as an artist. It's D4L/G-Unit. I feel like what he's bringing to the table my previous label should have done and I just needed a little push behind me." (Hip Hop Wired)A week prior, Shawty officially gave the scoop on his new situation.
"This is like something before the album, my new situation with G-Unit was just solidified and I got off the phone with 50 yesterday, I just signed a really large deal," Shawty Lo said revealing plans to drop a new mixtape called B.H.F. "It's like a new beginning and all I needed was someone behind me. 50 [Cent] is a marketing genius and I got my new thing D4L and G-Unit and we going to be working the South and the rest of the world if need be." (All Hip Hop)In March, the Atlanta rapper revealed a sit down he had with 50.
"I done sat down with about four or five labels and the best situation I think I'd like is, I had a meeting with 50 Cent, G-Unit, and I left New York last Wednesday," Shawty explained in an interview. "We had a good six, seven hour meeting and I think it went well. I just want his attorneys to get with my attorneys and then we'll make it concrete. So you know, stay tuned...I feel like 50 is a hard worker." (Video City TV)
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