Despite dropping past diss tracks toward the Unit, Gunplay said he is no longer consumed with the beef.
"Listen, let me tell you something dog," Gunplay told radio personality EI8HT. "I don't like tainting my brand with some dead carcasses. I don't even do that. You feel me? It's all about 'Rollin'.' It's all about the single with Waka Flocka [Flame] that's killing the streets right now. I ain't even gonna taint my brand talking about some stale breads. It's going down, [RickIn March, Rick Ross explained why he entertained a rap battle with the Unit's 50 Cent.Ross' ] Self Made out today. Y'all go pick that up. Careers are still booming...All that couple years ago sh*t don't matter now. I'm living in the now." ("Street Disciplez Radio")
"N*ggas gotta study history. The mob bosses always get whacked at the end. Sometimes by someone of lesser value, of lesser importance, you feel me? So, on that note, you gotta understand there's always n*ggas that's willing to make that sacrifice on some real sh*t. When you really step out there, and you want to get into some sh*t, you've got to be on your A-game. My goal is to deliver hit records. But don't get it mistaken, we are the muscle--we are the muscle." (RESPECT)Last summer, Ross spoke on moving past his issues with 50.
"That's the beauty of art," Ross told us. "You can take it and channel it any way you want to. Of course, I realize I put a lot of pollution out there as well that I wouldn't this year. That was a part of me learning. I'll forever be attracted to some form orfashion of war. I feel it's competitive but at the same time, I'm focused on my numbers. I'm focused on my business. I'm focused on my brand. I wanna see other things blossom around me, versus back-and-forth with nothing. For the most part, I feel when you prioritize your business, that's the result -- that's the advice I've been given for so long. I'm trying it out." (MTV)A month prior, 50 said he never reached out to form a truce with Ross.
"I never had a conversation with him. My focus shifted during that record. A lot of times, earlier in my career, I was competing with artists because that was what I loved about hip-hop: The idea that battling someone was necessary to defend your spot and you had to take on all challengers -- so I did that constantly. No one thinks that way now and everyone looks at me like I'm the Broad Street Bully. The younger kids coming up missed that time frame, and even the conscious rap is gone too. The stuff that Common Sense and Talib Kweli and Mos Def were rhyming about. What was socially conscious and responsible about the music has been replaced by hipster kids in skinny jeans and mohawks. Of course, that's always been around, but it was usually confined to the Village. Artists have always had the opportunity to influence the culture, but now it's the other way around: They're trying to look like their audience to attract their audience. Now you can't tell the difference between a Led Zeppelin fan and a hip-hop fan." (Los Angeles Times)
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