While 50 and Sleek have parted ways, a full explanation for their dismantled deal has not yet been given.
You may remember our brief run-in with 50Cent back at CES, where he announced a partnership with Sleek Audio for Sleek by 50, a pair of "wireless hybrid" headphones with built-in Kleer technology. Today the company revealed that it has terminated its agreement with G-Unit Brands, 50's licensing company, and that it will be "re-evaluating our Wireless Hybrid over-the-ear headphones at a later date." There's no word on why the collboration went awry, and the company only indicates that it has decided to focus on its in-ear offerings instead. Of course, we've got way more than 21 questions about what made the relationship go sour, but hate it or love it, Sleek by 50 is no more. Disheartening PR after the break. (Engadget)
Last January, 50 publicly unveiled his headphones venture.
Ludacris and 50 Cent, two rappers, actors and entrepreneurs, unveiled their own respective lines of headphones at CES this year. Ludacris showed off a 5-model line branded Soul by Ludacris, and produced by a company called Signeo. And 50 Cent unveiled his own headphones, called Sleek by 50 Cent, which will be made by H&H Imports, a company that last year signed Hulk Hogan on as the sponsor of a line of home cleaning products called PumMax. (Los Angeles Times)
50 and Dr. Dre were involved in a minor dispute after the Doc allegedly mocked the rapper's headphones line earlier this year.
Dr.Dre totally DISSED his former protege 50 Cent in Los Angeles the other night ... maybe ... possibly ... OK, we're really not sure -- but it's all on tape!!!! Here's the back story -- 50 went on a Twitter tirade this week, claiming Dre HATES him because he's launching a line of headphones to compete with Dre's "Beats" line. But when we asked Dre about the beef out in front of Boa Steakhouse in Hollywood Tuesday night ... Dre simply replied, "I never heard of his headphones." DISS!!!!!!!!!!!! (maybe). (TMZ)
No comments:
Post a Comment