Wednesday, July 6, 2011

Eminem Breaks Monumental Ground W/ "Recovery" Sales

Grammy-winning rapper Eminem has conquered untouched ground by becoming the first artist to ever sell over a million digital copies of an album in the United States.

Interscope Records' Vice Chairman Steve Berman broke the news Tuesday (July 5) afternoon.
This record-setting career milestone comes just one week after the artist landed at No. 1 with Hell: The Sequel, the release from Bad Meets Evil, the duo formed by Eminem and fellow Detroit native Royce Da 5'9." This marks the first time in the last five years an artist has scored two No. 1 albums within a 12-month period. "Recovery selling 1 million digital albums is an incredible achievement by an incredible artist," says Interscope Records' Vice Chairman Steve Berman in a release. (USA Today)
Em's longtime manager Paul Rosenberg also shared his reaction to the achievement.
"We are thrilled to congratulate Eminem on the history-making digital sales success of Recovery. Over the years we've made a concerted effort to engage Em's online fan base so this achievement is especially rewarding. Eminem made an amazing album with Recovery and the fans responded in record numbers." (Statement)
In regard to physical sales, Recovery is nearing the four million copies sold mark.
Grammy-winning rapper Eminem's Recovery jumped 12 positions to No. 29 with 13,200. After 53 weeks, his LP has sold 3,918,000 records. (SOHH Sales Wrap)
Despite the sales success, Em previously talked about not focusing on the numbers game.
"I don't think I've actually stopped to think about it," Eminem said referencing being named artist of the decade. "I never thought that my life would amount to this. But to be able to sit back and digest it is so strange to me, because I still feel so regular. I don't understand what people think the big deal is about me. It's a very strange relationship that I have with fame...Honestly, as long as people enjoy the music, that means the most to me. I could sell 80 million records in the first week, and if my peers or fans of real hip-hop didn't like it, it really wouldn't mean anything." (Billboard)

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